History items | Objets d’histoire | 3
In this third article devoted to historical items from the Converse brand and relating to the Converse All Star, let’s take a look at the…
History | Histoire
History items | Objets d’histoire | 2
In this second article devoted to the history items of the Converse brand, let us go back to the origins of the brand through letters…
History items | Objets d’histoire | 1
Here is an unusual and over a century old item bearing the Converse brand. I think this is a letter opener probably dating from the…
Histoire des Converse All Star et de la marque Converse | Converse All Star & Converse brand history | 8
But following the comeback of the Converse All Star among young people, especially the low cut version, Converse did not stop there. The firm now…
Histoire des Converse All Star et de la marque Converse | Converse All Star & Converse brand history | 7
But Converse was already in financial difficulty and the profits were not there. A partnership was signed with Genender International to design, manufacture and sell…
Histoire des Converse All Star et de la marque Converse | Converse All Star & Converse brand history | 6
Converse also purchased Apex One Inc., a designer and distributor of footwear and sportswear, which also produced licensed products with professional sports teams, leagues and…
Histoire des Converse All Star et de la marque Converse | Converse All Star & Converse brand history | 5
Even under the financial pressure of its bankrupted owner, Converse assembled an effective creative team at its New York agency, Ingalls Quinn and Johnson, which…
Histoire des Converse All Star et de la marque Converse | Converse All Star & Converse brand history | 4
But Converse had to face a new competition; since the early 1970s, new high-performance leather sports shoes have been questioning the supremacy of canvas Converse…
Histoire des Converse All Star et de la marque Converse | Converse All Star & Converse brand history | 3
In the 1960s, nearly 90 % of professional or amateur basketball players wore Converse All Star shoes. Converse held nearly 80 % of the market…
Histoire des Converse All Star et de la marque Converse | Converse All Star & Converse brand history | 2
In 1918, Mills Converse’s factory employed 2,000 people and occupied 16,000 square meters. In the 1920s, solid tires were replaced by air-filled tires. The company’s…