Étiquette : history

But following the comeback of the Converse All Star among young people, especially the low cut version, Converse did not stop there. The firm now…

But Converse was already in financial difficulty and the profits were not there. A partnership was signed with Genender International to design, manufacture and sell…

Converse also purchased Apex One Inc., a designer and distributor of footwear and sportswear, which also produced licensed products with professional sports teams, leagues and…

Even under the financial pressure of its bankrupted owner, Converse assembled an effective creative team at its New York agency, Ingalls Quinn and Johnson, which…

But Converse had to face a new competition; since the early 1970s, new high-performance leather sports shoes have been questioning the supremacy of canvas Converse…

In the 1960s, nearly 90 % of professional or amateur basketball players wore Converse All Star shoes. Converse held nearly 80 % of the market…